Mars sees +200% sales growth in Kuala Lumpur promotion

Published: 09/04/12
Source: ©The Moodie Report
By Melody Ng, Asia Bureau Chief


MALAYSIA. Choc Stop International has reported a +200% increase in sales for Mars following an M&M’s promotion at Kuala Lumpur International Airport (KLIA) recently.

The promotion included special deals such as a ‘Buy 3, get 1 free’ offer, plus free gifts such as toy trucks from Mars, Snickers and Twix; a speaker case for mobile phones and MP3 players; and water bottles.

As part of its marketing drive, Choc Stop customers were also offered free chocolates for sampling.

DR Group Holdings, the parent company of Choc Stop International, was the recent winner of the BrandLaureate Award for Best Brand Strategy.


The M&M's promotion at Choc Stop in Kuala Lumpur International Airport saw a +200% sales growth for Mars