Choc Stop offers a fun-filled Mars playground - 20/11/09

Source: ©The Moodie Report
By Mary Jane Pittilla, Brands Editor

MALAYSIA. Choc Stop International has launched the ‘Hershey’s Spin a SurPrize’ promotion at Kuala Lumpur International Airport.

 

Mars Nederland Sales Director International Travel Retail Hans van Boven with hostesses at the Mars M&M's Playzone

MALAYSIA. Choc Stop International, the award-winning chocolate shop at Kuala Lumpur International Airport (KLIA), has unveiled details of a promotion offering passengers thousands of Mars M&M's free gifts.

Organised in partnership with Chocolate Sales & Supplies Sdn Bhd and Mars International Travel Retail, the Mars M&M's Playzone promotion began in early November and will end in mid-December 2009.

Activities include interactive games and free gifts consisting of plush toys and solid toy trucks.

During the Playzone promotion, every visitor to Choc Stop gets the chance to sample Mars’ top-selling favourites, including Mars Bars, Milky Way, M&M's, Twix and Snickers, and purchase a wide range of Mars chocolates with special offers, such as buy three, get one free.

In addition, shoppers who purchase over US$30 worth of Mars M&M products get a chance to receive exclusive Mars M&M premium gifts, which range from plush toys to solid Mars toy trucks.

 

During the Playzone promotion, every visitor to Choc Stop's mega-store at KLIA can sample Mars favourites

About Choc Stop International at KLIA

Choc Stop International's 2,500sq ft mega-store has won many awards, from the Malaysian Tourism Ministry’s Best Specialty Store to the Raven Fox Award from Duty-Free News International for Best Food and Confectionery Travel Retailer in Asia Pacific and Best Travel Retailer Operating in a Single Country in Asia Pacific.

The store frequently features chocolate-dipping, loyalty programme enrolment exercises, chocolate sampling, lucky draws, festive celebrations and other innovative sales promotions.

DR Group Managing Director Datuk Dahlan Rashid has described the concept as: “We’re not just selling chocolate. We are putting some action inside the shop as well. We want people to walk in and experience chocolate. You can call The Choc Stop a chocolate experience.”

Well-trained multi-lingual promoters assist customers with valuable first-hand product knowledge, free samples and free offers and attractive premiums such as travel bags and plush toys.

Choc Stop International's mega-store at KLIA is reputed to be the world's largest dedicated airport chocolate-retail outlet. It stocks over 35 of the best-loved chocolate brands from all over the world in over 1,000 different expressions, for all budgets.